Harmony Team — 2026-04-21

Decisions

No explicit decisions recorded. Emerging consensus that cold outreach will likely be curtailed by platforms; shift toward Account-Based Marketing (ABM) is preferable.

Read and discuss the AI SDRs article (legal risks; “too good to be true”): https://salesmotion.io/blog/turns-out-ai-sdrs-are-too-good-to-be-true-11x-might-face-legal-action
Collect/compile “Artisan reviews.”
Review Aurasell (https://www.aurasell.ai/) — evaluate product fit vs. agentic CRM approach.
Compare Aurasell’s GTM layer to Glyphic; note integration with Exa for lead generation.
Consider ABM strategy experiments vs. classic outreach; map implications for platform policies and spend incentives.

AI SDRs viability and potential legal exposure; skepticism about full “voice replaces salesperson,” but nuance that maturity may have improved over the past year.
Adoption differences: support > sales (tolerance and stakes differ), aligning with recent survey results.
Outreach future: platforms likely to throttle mass outreach; ABM as effective, incentive-aligned path.
Competitive scan: Aurasell appears more traditional/“not agentic,” CRM-like with GTM layer akin to Glyphic; uses Exa to source leads.

Tag/reference: @9294393176163 (unspecified contact).
Language/context primarily in Hebrew; internal discussion on GTM strategy and competitive landscape.