Voice as Feature (not core)
Definition
Voice is a premium capability that enables the first wedge, not the core product. The core is the brain-layer + agent orchestration. Voice happens to be the natural starting point because most replaceable revenue roles are phone-based.
Related decisions
- DEC-015 — Voice is a feature, not the core
- DEC-013 — Marketing positioning is still “self-learning revenue voice agent” (voice fronted, brain underneath)
Sources
- vision-2026-04-15 — Nadav prompted the distinction
Related entities
- nadav-greenberg — observed that voice doesn’t appear as a core function in the vision doc
- vitali — voice stack architect; agreed with the framing
Related concepts
- brain-layer — the actual core
- voice-stack — the proprietary 70ms pipeline (still a major asset)
- wedge-strategy — voice is the wedge surface; brain is the platform
Implications
- Marketing positioning (“self-learning revenue voice agent”) fronts voice but the strategic story is platform
- Customer-facing dashboards should make the brain visible, not just the voice
- Pricing models (per-minute, per-resolution, per-lead) are tactical — strategic value is in the brain, not the minutes