Revenue Platform (positioning)
Definition
Market positioning chosen for Harmony: a revenue platform (in the spirit of gong / Clari), NOT a CRM replacement. Can stand alone for SMBs but integrates on top of existing CRM (Salesforce/HubSpot) for mid-market.
Related decisions
- DEC-008 — Position as revenue platform, not CRM replacement
- DEC-014 — Mid-market B2B ICP fits this positioning
Sources
- offsite-2026-04-14 — chosen
- vision-2026-04-15 — refined with the crm-replacement-thesis nuance
Related entities
- gong, clari, hockeystack, dreamdata, 6sense — adjacent revenue-platform competitors
Related concepts
- brain-layer — the technical core that powers the platform
- wedge-strategy — revenue platform is the platform; SDR is the wedge into it
- crm-replacement-thesis — separate, more aggressive long-term thesis
Open debates
- Native CRM vs always-integrate: SMBs could be CRM-replacement; mid-market integrates. Where is the line? (OQ-009)