Global Maximum
Definition
Long-term north-star framing for harmony-core. Every revenue org today has marketing, sales, and support optimizing independently (local maxima) — and these local optima conflict (cheap sign-ups → low-quality leads, aggressive sales → churn). Connecting all departments through a shared intelligence layer (the brain-layer) produces a Global Maximum that is significantly more valuable than any single department’s local optimum.
Related decisions
- DEC-004 — Global Maximum is the long-term north star; SDR is the entry-point wedge
- DEC-016 — Lightweight marketing connectors as the second vector validate the cross-funnel thesis without overextending
- DEC-019 — The brain works for human workers too — broadens the addressable Global Maximum case
Sources
- offsite-2026-04-14 — established as the long-term north star
- vision-2026-04-15 — sharpened against wedge-strategy tradeoff with Nadav
Related entities
- harmony-core — owns the vision
- ben, nizan-shifman — driving the 10-design-partner program (AI-012) to validate it
- gong, hockeystack — adjacent revenue-platform competitors operating in this space
Related concepts
- brain-layer — the mechanism that makes Global Maximum possible
- cross-funnel-intelligence — the practical capability set
- wedge-strategy — SDR is the wedge; Global Maximum is the broader market
Evolution
- 2026-04-14: established as the north star at offsite
- 2026-04-15: sharpened in Vision session — the Global Maximum is sold as the expansion narrative; the SDR wedge is sold first
- 2026-04-19 (external validation): Rachel at Atera confirmed the cross-funnel disconnect is real and unsolved at $100M ARR scale